Brand Consulting
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Brand Consulting
Our approach is centered on what we call The Collective Perspective.
PP Global Brand Consulting is a strategy-led, full-service marketing agency
specializing in Research, entertainment, and social impact solutions.
As a division of PP, PP Global Brand Consulting operates at the epicenter of
culture. We help our world-class brand clients drive relevance through our
unparalleled connectivity to entertainment and pop culture. We work with clients
across every service offering, from planning to execution. We bring proactive
thinking as we react and adapt to the changing landscape.
We are a strategic partner for brands, helping to solve their biggest challenges.
We collaborate to create brand solutions that drive culture and amplify the volume
of unique and diverse audiences in ways that makes consumers feel more
entertained, engaged, and empowered.
Our product is our people. Our team of 50+ best-in class executives in New
Mexico and India who collaborate to deliver actionable solutions
that help clients innovate, drive growth, and solve problems that seem unsolvable.
Our global team comes together in a broad, integrated offering: a Collective
Perspective on the world. We are honored to represent the most prestigious and
innovative brands in our industry.
Our suite of integrated services work together based on bespoke client needs.
Cultural & Consumer Perspectives.
Our Cultural & Consumer Insights team identifies key macro trends that
define mindset and behaviors today. We help brands add to the cultural
conversation by understanding and reaching a growing, diverse, and values-oriented
audience.
Insights & Analytics.
Our Insights & Analytics experts use proprietary tools and leverage data to
inform strategic decision-making for our clients. We use research as the
foundation of strategy, and our diversified set of products and services position
our clients to derive the most value from partnerships and activation.
Partnership & Talent Strategy.
We work closely with our clients to advise on partnerships across the property,
media, and talent space. Our industry intel and connectivity give us the “art”
while our Insights and Analytics department provides the “science” with measured
data to back our strategic partner recommendations.
Creative.
We use deep insights and collaboration to deliver ground-breaking, and culturally
relevant creative thinking and implementation. Our Creative Lab delivers
thoughtful and compelling positioning to inform campaign work that connects with
consumers, while our Design Studio delivers design and asset creation across all
platforms from digital to IRL.
Experiential.
Our Experiential experts are in the business of connecting people and championing
human interaction. The world has changed, and we have all adjusted to a new
reality — including how we design and execute frictionless experiences regardless
of time, place, or space. We offer new and intuitive strategies for brands to show
up in more meaningful and purposeful ways across the largest and most exclusive
entertainment and sports events in the world.
Content & Digital Strategy.
We help brands navigate and capitalize on the shift in content creation, digital
experiences, and consumption habits driven by big cultural moments and global
trends through influencer discovery, digital and content strategy, amplification,
distribution, and execution.
Social Impact.
Social impact efforts have never been more relevant, or in greater demand.
Building on our 5 years of experience, we remain committed to our mission:
creating critical impact solutions that drive business. We specialize in
strategies that help brands define and amplify what they want to stand for and
ensure that their values are aligned with the impact they want to have on the
world.
Want to see how we can help your brand? Get in
touch.